Yes, yes, we’ve heard this one one too many times. It seems to have become the go-to mantra of any bespoke brand in the 21st century.
But let’s dig a little bit deeper into it, shall we?
“Less is more” isn’t a thing you say when you want to create an image of luxury and class.
“Less is more” means allowing a little to do a lot. When “less” does the talking, it conveys a message “a lot” never could, and never can. Minimalism is not something you say to create an image. Minimalism is something you are - it is a way of life. And it translates into everything you do.
As an individual, it means I own about 8-10 sets of clothes because I don’t need more. They’re fine quality so that I don’t need to buy more and more every few months. Does it mean I don’t buy a gorgeous dress I really want if I see one at a store? Of course not! It means I buy it if it adds something to my life. Minimalism is not deprivation. It’s cherishing.
As a brand, it means we create only a few things. A few things that we love creating. We’re not looking at churning out quantity. And we create only what we believe in.
Minimalism/this now-turned viral concept of “less is more” works at two levels.
Level I: At the level of aesthetics - creating simple design. Simple does not mean not complex. It means not complicated. It does not mean boring and plain. It means only creating/designing what is necessary. If a design feels complete without that extra embroidery, then do away with the embroidery. Only what is essential to make the design complete stays.
Level II: At the level of ideology - here is where minimalism finds itself intertwined (inevitably) with mindfulness. We produce mindfully. We ask ourselves: does this add value? And if the answer is “no,” then it’s not happening. If the answer is “yes,” then hello new design for us to create and for the world to enjoy. Of course, it is not possible to produce mindfully without thinking about the environment and animals. Sustainability, then, isn’t an addition to the minimalist’s philosophy but an innate part of it.
And with that, as must go without saying, here is what we believe would naturally happen:
Mindful production → Mindful consumption
Let’s bring in another 21st-century branding cliche, shall we? “Made to last.” Well, yes, this is what it means: we create mindfully for you to enjoy mindfully i.e. buy only what you would enjoy and cherish truly for years to come.
Naturally, this chain of thought brings us to the topic of this blog post: Black Friday. No, we are not doing it. Now you know why.
For the longest time, historians and critics have mulled over old genre paintings, trying to peek desperately through the veil of time to unravel the world through the eyes of the greats. With a thirst that is perennially unquenched, we dig up tombs and scour cathedrals, but the search never ends.
At Studio Covers, we have always asked why before what. And that is probably also why we are choosing tradition and timelessness over trend. We are choosing motifs that are inspired by everyday India, the craftsmanship that defines our vibrant country and fabric that is quintessentially Indian.
Fall is the season of warmth, comfort, pumkin spiced latters, and just embracing the idea of staying in with a book! We love Fall as does our Creative Partner Rukmini (Trumatter), who has penned down ways to incorporate cushions into your home this Fall like a dream.
I would like to thank Team Studio Design for being patient n helping me out to select beautiful cushions for my home. The product I saw on website are perfect n more amazing in real too. I must say your creativity knows no bounds and it shows in every design you make! ... keep creating ♥️
I am extremely pleased with these cushion covers from Studio Covers. They are well-stitched and immaculate, with fine, beautiful embroidery that adds charm to my house. They blend seamlessly with my decor, and I absolutely love them.
Thank you Studio Covers
Hi there! Thank you so much for taking the time to leave such a wonderful review and for the video! Your home looks beautiful. We are thrilled to hear that you are extremely pleased with the cushion covers. Thank you for choosing us and we hope to continue providing you with top-quality products in the future. Have a great day!
Their team is always on toes, standing up to the expectation of the consumer! Can’t wait to shop more
Thank you so much for your kind words! Our team works hard to ensure that our customers have the best experience possible. We're thrilled to hear that our efforts have met your expectations. We can't wait to have you shop with us again!
Very nice collection… cotton is very nice to feel good factor in summer
Hi there! Thank you so much. We appreciate you sharing the video of our cushion covers in your home. Your home looks lovely! We appreciate your support and hope to see you again soon!
Love the products its too good though the price is bit high .
Thank you! We understand your concern and are working on a pret line. This pricing is based on the materials used, the craftsmanship, the time taken, as well as the fact that are pieces are not mass produced.