Why We Are Not Doing The Black Friday Sale | Studio Covers

Why We Are Not Doing The Black Friday Sale

December 02, 2020

Why We Are Not Doing The Black Friday Sale - Studio Covers


Why we’re not doing a Black Friday sale

Less is more.

Yes, yes, we’ve heard this one one too many times. It seems to have become the go-to mantra of any bespoke brand in the 21st century. 

But let’s dig a little bit deeper into it, shall we?

“Less is more” isn’t a thing you say when you want to create an image of luxury and class. 

“Less is more” means allowing a little to do a lot. When “less” does the talking, it conveys a message “a lot” never could, and never can. Minimalism is not something you say to create an image. Minimalism is something you are - it is a way of life. And it translates into everything you do.

As an individual, it means I own about 8-10 sets of clothes because I don’t need more. They’re fine quality so that I don’t need to buy more and more every few months. Does it mean I don’t buy a gorgeous dress I really want if I see one at a store? Of course not! It means I buy it if it adds something to my life. Minimalism is not deprivation. It’s cherishing. 

As a brand, it means we create only a few things. A few things that we love creating. We’re not looking at churning out quantity. And we create only what we believe in.

Minimalism/this now-turned viral concept of “less is more” works at two levels.

Level I: At the level of aesthetics - creating simple design. Simple does not mean not complex. It means not complicated. It does not mean boring and plain. It means only creating/designing what is necessary. If a design feels complete without that extra embroidery, then do away with the embroidery. Only what is essential to make the design complete stays. 

Level II: At the level of ideology - here is where minimalism finds itself intertwined (inevitably) with mindfulness. We produce mindfully. We ask ourselves: does this add value? And if the answer is “no,” then it’s not happening. If the answer is “yes,” then hello new design for us to create and for the world to enjoy. Of course, it is not possible to produce mindfully without thinking about the environment and animals. Sustainability, then, isn’t an addition to the minimalist’s philosophy but an innate part of it.

And with that, as must go without saying, here is what we believe would naturally happen:

Mindful production → Mindful consumption

Let’s bring in another 21st-century branding cliche, shall we? “Made to last.” Well, yes, this is what it means: we create mindfully for you to enjoy mindfully i.e. buy only what you would enjoy and cherish truly for years to come. 

Naturally, this chain of thought brings us to the topic of this blog post: Black Friday. No, we are not doing it. Now you know why.

Leave a comment

Also in The Studio Covers Blog

Kantha : The Story Behind The Stitch - Studio Covers
Kantha : The Story Behind The Stitch

April 19, 2023

For the longest time, historians and critics have mulled over old genre paintings, trying to peek desperately through the veil of time to unravel the world through the eyes of the greats. With a thirst that is perennially unquenched, we dig up tombs and scour cathedrals, but the search never ends.

View full article →

The Philosophy Behind The Studio Covers Diwali Collection - Studio Covers
The Philosophy Behind The Studio Covers Diwali Collection

October 21, 2022

At Studio Covers, we have always asked why before what. And that is probably also why we are choosing tradition and timelessness over trend. We are choosing motifs that are inspired by everyday India, the craftsmanship that defines our vibrant country and fabric that is quintessentially Indian. 

View full article →

How to Incorporate Cushions at Home During Autumn - Studio Covers
How to Incorporate Cushions at Home During Autumn

September 29, 2022

Fall is the season of warmth, comfort, pumkin spiced latters, and just embracing the idea of staying in with a book! We love Fall as does our Creative Partner Rukmini (Trumatter), who has penned down ways to incorporate cushions into your home this Fall like a dream.

View full article →